OUR BEGINNING.
Conceived in 2003 by music industry vet Eric Murphy, Pop2Life was launched from a Starbucks on a [now defunct] Mac PowerBook. It was a one man show. Fast forward to today. P2L's innovative ideas, pop culture partnerships, and spot-on [totally turnkey] execution have attracted the biggest brands in the world of pop culture. Current clients include MTV (our first client), Showtime, Clear Channel Media + Entertainment, FOX, Cartoon Network, Royal Caribbean International, AMC, Paramount Pictures, Comedy Central, Warner Brothers, Fontainebleau Miami Beach, VH1, Universal, CBS and a long list of artists and record labels.

We promote pop culture.
Or we use the power of pop culture to promote you.

OUR M.O.
Pop2Life is hyper focused on pop culture... working primarily with TV, film and music brands to create unique and engaging consumer experiences for our partners and sponsors.

"Everybody likes to be a part of something bigger than themselves"
- Richard Branson

OUR DEEP THOUGHTS.
We believe that pop culture is the single most powerful force in consumer behavior and consumption, and that there is (more times than not) one element of pop culture that can help create an emotional attachment to a brand, or even to another element of pop culture.

We place a lot of stock in music, as music connects pop culture like nothing else. A great TV show, a must see movie, or a nail biting sporting event would fall flat without the right music to evoke the right emotion. Music is one constant element in pop culture that can be heard (and felt) across so many different entertainment channels. It is only natural that music (and the influential artists/bands that create it) would be used to help consumers discover something new.