PHOTO GALLERY
P2L PROVIDED:
- Creative Concept
- Partnership Marketing/Sponsor Integration
- Radio/Media Promotion Execution
- Contest Microsite (design, hosting, data)
- Legal Administration (Rules, Bonding, etc)
- Prize Procurement
- Contest Winner Fulfillment
- Event Staffing
To help AMC build excitement and add some pop culture prowess for The Walking Dead, Pop2Life orchestrated the ultimate Halloween experience to drive tune-in for the first episode of season 2! Major market radio stations from around the country executed a high profile sweeps/contest giving lucky listeners the chance to spend Halloween with the cast of The Walking Dead at opening night of the most anticipated concert tour of the year, Jay-Z and Kanye West's "Watch The Throne."
Sample Promo Copy:
“KISSFM and AMC's The Walking Dead are giving you the chance to win the ultimate Halloween treat... with JayZ and Kanye! (JayZ/Kanye music clip) Listen all week to win a trip to Atlanta, Halloween Weekend, where you’ll be one of the first to ‘Watch The Throne’ LIVE with JayZ + Kanye West (more music) AND since it's Halloween, we got the cast of The Walking Dead to be your chaperones! (Walking Dead SFX or short audio clip) You’ll hit the concert, then celebrate Halloween at a secret location with the cast of The Walking Dead - the awesome Emmy winning Zombie series – season 2 premiere, Sunday, October 16th at 10pm only on AMC!
This exciting sweeps/contest helped The Walking Dead Season 2 premiere shatter basic cable ratings records, becoming the biggest telecast for any drama in basic cable history! Check out this Hollywood Reporter story!
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