Wedding Central NYC Launch Stunt - "If The Shoe Fits"
Hosted by Khloe Kardashian
P2L PROVIDED:
- Creative Concept
- Set Design + Fabrication
- Event Production
- Event Staffing
- All Creative Design + Development
- Street Teams/Brand Ambassadors
- Legal Administration (Rules, Bonding, etc)
To launch Wedding Central's new channel on Time Warner Cable in New York, Pop2Life gave 50 lucky brides the chance to fulfill their biggest wedding fantasy... GET FREE DESIGNER SHOES! Set beneath the iconic Flatiron Building in Manhattan, our team designed and constructed a jaw dropping, 14' Christian Louboutin shoe flanked by hundreds of identically wrapped boxes, each containing a pair of shoes. Ten of the boxes contained a pair of awesome Christian Louboutin, Manolo Blahnik or Jimmy Choo wedding shoes in various sizes.
Our brides donned their wedding dresses and lined up for the hunt! The first woman to find the designer shoes THAT FIT THEM not only got the shoes, but $5000 cash and a dream wedding package. [Ahhhhhh, pure wedding bliss!] Each woman who found and unwrapped the remaining designer shoes (in their size) also got to keep them! Host Khloe Kardashian kept the brides pumped up and a sea of spectators cheered them on while snapping pics of the monster high heel!
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