P2L Movie Pick Of The Week: Battleship

STUNTS

Pop2Life Shrink Wraps Baltimore
To Introduce The Raven!

P2L GENERATES SOME EARLY BUZZ FOR "THE RAVEN" WITH A DARK TRIBUTE TO EDGAR ALLEN POE



P2L PROVIDED:

  • Creative Concept
  • All Creative Design + Development
  • Set Design + Fabrication
  • Street Teams/Brand Ambassadors

Slated for release in March of 2012, The Raven stars John Cusack as Edgar Allen Poe.  To build some early PR buzz around the film, Relativity tasked Pop2Life to come up with a stunt in Poe's hometown of Baltimore around the anniversary of his death.  Highlighting the darkness that surrounded Poe, P2L shrouded cars, mannequins, toy dogs, benches, mailboxes, and other items in black shrink wrap (not an easy feat!).  Each item was branded with the abstract Raven logo or a simple "R.I.P. E.A.P" and a QR code was displayed on each piece so that consumers could discover the darkness themselves.  

The stunt was orchestrated in the high traffic Fells point area of Baltimore where a press conference was held at the end of the day with film producers and talent.  This is the first stunt in a series of engaging stunts building up to the 2012 release date.


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