FREE Burgers for all, and a little healthy competition.
(As Tin Fish becomes Bob’s Burgers for a day.)
P2L PROVIDED:
- Creative Concept
- All Creative Design + Development
- Set Design + Fabrication
- Event Production
- Event Staffing
- Street Teams/Brand Ambassadors
SUMMARY: To promote FOX’s new show, Bob’s Burgers, Pop2Life transformed local San Diego restaurant, Tin Fish, into Bob’s Burgers during Comic Con 2010. The overnight about-face caught the attention of thousands through the use of branded umbrellas, signage, Bob's Burgers brand ambassadors (outfitted in incredibly fashionable, burger-shaped sandwich boards), and FREE FOOD! Lifesize characters from the FOX animated series served as the backdrop for an hourly Hamburger Eating Contest. Talent and producers from the show stopped by to interact with their fans, and FREE BURGERS every hour on the hour kept thousands of fans lining up around the block, and coming back for more!
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