Pop2Life creates the ultimate sampling opportunity for Cartoon Network [and repeated "OMG!" moments for kids!]
PHOTO GALLERYP2L PROVIDED:
- Creative Concept
- Partnership Marketing/Sponsor Integration
- Set Design + Fabrication
- All Creative Design + Development
- Artist + Talent (Securing + Talent Relations)
- Concert Production
- Event Production
- Radio/Media Promotion Execution
- Social Media Integration
- Contest Winner Fulfillment
- Street Teams/Brand Ambassadors
- Legal Administration (Rules, Bonding, etc)
Cartoon Network needed a high impact summer sampling program to showcase their key shows ADVENTURE TIME and HOLE IN THE WALL. Pop2Life answered, orchestrating a strategic partnership with one of the biggest and best family destinations in the world... ATLANTIS, PARADISE ISLAND in The Bahamas. With over 12,000 guests per night during the summer, the alliance has given Cartoon Network unparalleled access to consumers (viewers) in their key demos and provided Atlantis with valuable added guest experiences during the CARTOON NETWORK 60 DAYS OF SUMMER!
WHAT WE DID:
- Pop2Life designed and fabricated a full-scale, real life version of the tv game show HOLE IN THE WALL, where lucky guests get to try their luck twisting and turning to get through the odd shapes in the wall (click SEE IT for photos!). If they don't make it... they get tipped into the pool! The "live show" takes place daily at 4pm, hosted by the real HOLE IN THE WALL tv host Tek Holmes. Hundreds of spectators fill the stands to watch the fun!
- Each Saturday morning throughout the summer, P2L produces the Saturday morning Cartoon Network cartoon breakfast! The experience includes CN cartoons to watch on a massive screen, character meet 'n greets, kid activities, photo opps and character themed menu items. Each week, hundreds of guests are able to attend and hundreds more can see the event, as the location is prime real estate just off the lobby of Atlantis' Royal Towers.
- Pop2Life developed and produced a special 60 Days Of Summer concert event (July 30, 2011) with pop stars Jason Derulo and Jordin Sparks. The concert was free for all guests and a lucky group of contest winners enjoyed a free 4-day weekend at the resort. SEE IT HERE.
- Daily Cartoon Network programming takes place in the Atlantis Theater.
In addition to the main attractions, Pop2Life worked with the CN team and Atlantis to fully integrate the Cartoon Network brand into the resort areas. This included CN character branded room key cards, a special full color version of The Atlantean (the daily activities guide), massive inflatable characters in iconic locations, CN kid activity sheets and themed foods in restaurants and much more. Phew!!
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