P2L PROVIDED:

• Creative Concept
• Partnership Marketing/Sponsor Integration
• Artist + Talent (Securing + Talent Relations)
• Radio/Media Promotion Execution
• All Creative Design + Development
• Contest Winner Fulfillment

• Social Media Integration
• Legal Administration (Rules, Bonding, etc)
• Concert Production
• Event Production
• Event Staffing

*Branded Entertainment Events + Promotions

To promote season 4 of AMC's award winning series BREAKING BAD, Pop2Life created a highly targeted promotion + marketing campaign, tapping into the power and reach of a great rock band... INCUBUS (who are huge fans of BREAKING BAD). In turn, INCUBUS was able to build awareness and generate buzz around the release of their 6th studio album If Not Now When.

Fans were given the chance to see + meet the band in the "Breaking Bad Music Lab" (a secret location in L.A.) where they'll be preparing for their upcoming World Tour. The promotion + marketing plan gave both BREAKING BAD and INCUBUS buzz worthy exposure and provided each with priceless cache' value. The fully integrated campaign included:

+ An on-air + online "Breaking Bad Music Lab" Sweepstakes (on AMC and AMCTV.com) to promote the upcoming season of BREAKING BAD and upcoming album release of INCUBUS. The first 20,000 who entered the sweeps got a free download of INCUBUS' latest single, Promises Promises. - Watch TV promo spot below.

+ A 10-day national radio promotion where market leading stations (across 20 major markets) gave listeners the chance to win a trip to the Breaking Bad Music Lab in L.A. to meet Dean Norris, who plays Hank Scraeder on BREAKING BAD, and be the first to see INCUBUS perform songs from their new album. (Click "HEAR IT" under the title of this page to hear radio promos)

+ Price and positioning at all FYE Music Stores across the country with a special in-store display selling INCUBUS' new album and Season 3 of BREAKING BAD on DVD.

+ A one-hour radio special with INCUBUS that ran on 50 rock and alt/rock stations across the country, promoting their new album and driving tune-in to one of the band's favorite shows, BREAKING BAD on AMC. (Listen to the special below)

"In The Lab With Incubus: The Making Of If Not Now, When?" presented by BREAKING BAD by FMQB Productions

POP CULTURE POWER: Breaking Bad on AMC and INCUBUS

PROMOTION DATES: July 4-17, 2011

EXPERIENCE PROVIDED BY: Breaking Bad on AMC

ADDITIONAL SPONSORS: None

MEDIA PARTNERS: AMC, AMC.com, and multiple rock and alt/rock radio stations across the U.S.

EVENT DATES: August 12-15, 2011

SHARED MEDIA VALUE: $3 Million