P2L PROVIDED:

• Radio/Media Promotion Execution
• Artist + Talent (Securing + Talent Relations)
• Partnership Marketing/Sponsor Integration

• Concert Production
• All Creative Design + Development
• Contest Winner Fulfillment

To kick off summer 2011 and to promote the release of "Goodbye Lullaby", the fourth studio album from multi-platinum singer-songwriter Avril Lavigne, Pop2Life partnered with Atlantis, Paradise Island, and The Elvis Duran and the Morning Show to create the ultimate party in paradise! Pop2life also tapped Travie McCoy (best known for his multi-platinum hit "Billionaire"), and up-and-coming British songwriter Jessie J (singer of “Price Tag” and co-writer of the smash hit "Party in the USA") to round out the weekend. The Elvis Duran show, Z100 NY, Music Choice, MuchMusic Canada, and Virgin Radio spent the months of March and April giving listeners the chance to board the "Party Plane to Paradise".

BONUS: The entire staff and crew from The Elvis Duran Show flew to paradise to broadcast live to his 40+ nationwide affiliates.

Lucky winners received 4 days/3 nights at Atlantis Paradise Island, roundtrip airfare, access to an exclusive welcome party, tickets to two nights of shows featuring Avril Lavigne, Jessie J, and Travie McCoy, and backstage passes!

POP CULTURE POWER: Avril Lavigne, Jessie J + Travie McCoy

PROMOTION DATES: March-April 2011

EXPERIENCE PROVIDED BY: Atlantis, Paradise Island, Bahamas

ADDITIONAL SPONSORS: Bacardi + Pop Chips

MEDIA PARTNER: Elvis Duran Radio Network, Clear Channel Pop radio stations across the U.S., Z100/NY, Music Choice, MuchMusic Canada, and Virgin Radio

EVENT DATES: May 29-30, 2011

MEDIA VALUE: $3 Million