P2L PROVIDED:

• Creative Concept
• Artist + Talent (Securing + Talent Relations)
• Partnership Marketing/Sponsor Integration
• Radio/Media Promotion Execution
• Mobile Marketing (Text-2-Win)
• Social Media Integration
• All Creative Design + Development

• Contest Microsite (design, hosting, data)
• Legal Administration (Rules, Bonding, etc)
• Contest Winner Fulfillment
• Concert Production
• Event Production
• Event Staffing

To promote Disney's new comedy, You Again, Pop2Life created a 'money-can't-buy' Teenage Dream experience with Katy Perry at her former high school. 200 lucky winners scored a trip to California for the Hollywood premiere of YOU AGAIN, starring Kristen Bell (about a girl who has to relive her nightmares from high school and face her arch nemesis). Then, Katy Perry took everyone to her high school in Santa Barbara for a private, surprise concert for students. The crowd and media in attendance were the first to see her perform songs from her new album “TEENAGE DREAM”. The experience ended with an unforgettable VIP After Party on the beach!

Katy Perry's Teenage Dream

POP CULTURE POWER: Katy Perry

PROMOTION DATES: August 16 - August 27, 2010

EXPERIENCE PROVIDED BY: Disney/Touchstone Pictures

MEDIA PARTNER: 56 Clear Channel pop radio stations across major markets

EVENT DATES: September 14, 2010

MEDIA VALUE: Over $2.5 Million

CONSUMER ENGAGEMENT: Over 500,000 text message entries and 5,600 online entries