P2L PROVIDED:

• Creative Concept
• Artist + Talent (Securing + Talent Relations)
• Partnership Marketing/Sponsor Integration
• Radio/Media Promotion Execution
• All Creative Design + Development

• Social Media Integration
• Contest Microsite (design, hosting, data)
• Contest Winner Fulfillment
• Legal Administration (Rules, Bonding, etc)

*Branded Entertainment Events + Promotions

To promote season 2 of FX's award winning series JUSTIFIED, Pop2Life created a highly targeted promotion + marketing campaign, tapping into the power and reach of one of the biggest acts in country music....RASCAL FLATTS.  In turn, RASCAL FLATTS was able to build awareness and generate buzz for their summer headlining tour. 

Fans were given the chance to see + meet the band at an exclusive pre-show performance at the First Midwest Bank Ampitheater at Tinley Park, IL.  The promotion + marketing plan gave both JUSTIFIED and RASCAL FLATTS buzz worthy exposure and provided each with priceless cache value. The fully integrated campaign included:

+ An on-air + online "Get Justified" Sweepstakes (on FX and 24 country radio station homepages) to promote the upcoming season of JUSTIFIED and the current album and summer tour of RASCAL FLATTS.

+ A 10-day national radio promotion which gave listeners the chance to win a trip to Flatts Fest in Chicago, an exclusive pre-show performance, backstage BBQ, airfare, ground transportation, hotel accomodations, and a private meet and greet with the most awarded country group of the past decade. 

POP CULTURE POWER: JUSTIFIED on FX + RASCAL FLATTS

PROMOTION DATES: January/February, 2011

EXPERIENCE PROVIDED BY: Justified on FX

ADDITIONAL SPONSORS: None

MEDIA PARTNERS: Multiple country radio stations across the U.S.

EVENT DATES: June 24-26, 2011

SHARED MEDIA VALUE: $1 Million

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