P2L PROVIDED:

• Creative Concept
• Artist + Talent (Securing + Talent Relations)
• Partnership Marketing/Sponsor Integration
• Radio/Media Promotion Execution
• Prize Procurement
• Contest Microsite (design, hosting, data)

• Social Media Integration
• Legal Administration (Rules, Bonding, etc)
• Contest Winner Fulfillment
• Event Production
• Event Staffing

Enrique Iglesias made his triumphant return to the pop [multi] culture world with his first album ("Euphoria") in 10 years, and Pop2Life gave a few partners the opportunity to take advantage of the buzz with "3 Nights Of Euphoria" at Fontainebleau Miami Beach. Astroglide (yes, Astroglide) gave lucky winners the opportunity to meet and party with Enrique at a swanky, open-air, beachfront bar (LaCote').

Over 50 trips were given away on one of the most listened to morning shows in the country, Elvis Duran and The Morning Show, heard on 35+ stations including Z100/New York, WIOQ/Philadelphia, Y100/Miami and KISS-FM in Cleveland. Elvis and his crew also broadcast live from the event giving millions of listeners a taste of Enrique Iglesias, special guest Pitbull, and Miami Beach. (Oh, did we mention the Astroglide slip 'n slide during the broadcast?) To top it off, winners had VIP seating at Enrique's hometown concert where fans were treated to an amazing performance in a 2500-seat venue (vs. his usual Madison Square Garden size shows!) This was truly 3 nights of pure Euphoria!

POP CULTURE POWER: Enrique Iglesias

PROMOTION DATES: January 10 - 28, 2011

EXPERIENCE PROVIDED BY: Fontainebleau Miami Beach + Astroglide

MEDIA PARTNER: Elvis Duran and The Morning Show - 37 markets across the U.S.

EVENT DATES: February 8 - 11, 2011

MEDIA VALUE: Over $2.5 Million