P2L PROVIDED:

• Creative Concept
• Artist + Talent (Securing + Talent Relations)
• Partnership Marketing/Sponsor Integration
• Radio/Media Promotion Execution
• Contest Microsite (design, hosting, data)
• Social Media Integration

• Contest Winner Fulfillment
• Legal Administration (Rules, Bonding, etc)
• All Creative Design + Development
• Event Production
• Event Staffing

Pop2Life and FX's SONS OF ANARCHY partnered up with Warner Bros Records and The Rockstar UPROAR Festival to create a rock experience like no other! To promote the season 3 premiere of Sons of Anarchy, Pop2Life secured the biggest rock radio stations across the U.S. to give away 70 trips to the Sons of Anarchy ‘TAKEOVER’ of the Rockstar UPROAR Festival in Seattle.

Lucky winners scored a weekend of HOGS and HARD ROCK that included a meet and greet with the cast of SOA + Disturbed, and to top it off a truly HARDCORE experience: a Harley ride with the cast of Sons of Anarchy and members of Disturbed!

POP CULTURE POWER: Disturbed

PROMOTION DATES: August 30-September 10, 2010

EXPERIENCE PROVIDED BY: Sons of Anarchy on FX

MEDIA PARTNER: 25 major rock radio stations across the country

EVENT DATES: September 24-26, 2010

MEDIA VALUE: Over $1MM

CONSUMER ENGAGEMENT: Over 275,000 text message entries + 10,000+ online entries