P2L PROVIDED:

• Creative Concept
• Partnership Marketing/Sponsor Integration
• All Creative Design + Development
• Artist + Talent (Securing + Talent Relations)

• Radio/Media Promotion Execution
• Concert Production
• Contest Winner Fulfillment

*Branded Entertainment Events + Promotions

Pop2Life forged a strategic and mutually beneficial partnership between Cartoon Network and Atlantis aptly called Cartoon Network's 60 Days of Summer @Atlantis.  This initiative was the first of it's kind at the resort and the partnership brought additional events and engaging experiences for kids and families.  The multi faceted on-site activation ran from June 18 - August 13.

To kick off the initiative Pop2Life worked closely with select Clear Channel Top 40 radio stations across the U.S. to execute a high profile promotion which gave listeners the chance to win a "money-can't-buy" experience with Cartoon Network.  Pop2Life secured two of the hottest young pop stars in Jason Derülo + Jordin Sparks to bring the summer long activation to a close.

THE EVENT: Jason Derülo + Jordin Sparks performed to THOUSANDS of guests at a FREE beachfront concert.  

Lucky winners received 4 days/3 nights at Atlantis Paradise Island, roundtrip airfare, access to an exclusive winner party + meet and greet, access to a beachfront concert featuring Jordin Sparks + Jason Derülo!

POP CULTURE POWER: Jason Derülo + Jordin Sparks

PROMOTION DATES: June 18-August 13, 2011

EXPERIENCE PROVIDED BY: Cartoon Network

ADDITIONAL SPONSORS: Atlantis, Paradise Island, Bahamas

MEDIA PARTNERS: Clear Channel Pop radio stations across the U.S. + Cartoon Network

CONCERT EVENT DATES: July 28-31, 2011

MEDIA VALUE: $1 Million +.  In addition to the millions of impressions the promotion received on-air, countless impressions were tallied during the entire lifespan of the promotion as the resort hosts approximately 12,000 guests per night (not including thousands of cruise ship passengers a week).