P2L PROVIDED:

• Creative Concept
• All Creative Design + Development
• Partnership Marketing/Sponsor Integration
• Artist + Talent (Securing + Talent Relations)
• Radio/Media Promotion Execution

• Concert Production
• Contest Winner Fulfillment
• Event Production
• Event Staffing
• Legal Administration (Rules, Bonding, etc)

*Branded Entertainment Events + Promotions

See It All In This Video:

Pop2Life rolled into Nashville's Riverfront station on a fully branded train with country music superstar Jason Aldean to promote the series premiere of AMC's epic new series, Hell on Wheels.  This BEEP combined the power and reach of one of country music's biggest stars with the credibility of the Country Music Association to create an epic, money-can't-buy experience for consumers, a HUGE platform for AMC's Hell On Wheels, and a high profile free concert event in the heart of Nashville!

P2L handled every single detail of this promotion which included locating, designing, and wrapping a train, leasing Nashville's Riverfront train station, securing the biggest selling country artist of 2011 (and CMA Award winner!), forging a mutually beneficial partnership with the CMA, producing a free, pop-up concert, planning and executing a national promotion with radio, TV and social media, and all contest winner fulfillment.  Take a look at Jason Aldeans photo album!

Lucky winners scored a 5 day/4 nights trip to Music City which included roundtrip airfare to Nashville, hotel accommodations at the historical Union Station Hotel (yes, an old, converted train station), access to the Nashville premiere of Hell on Wheels, two seats aboard the Hell on Wheels train with Jason Aldean, a meet and greet with Jason, access to a VIP viewing area at the concert, and two tickets to the 45th Annual CMA Awards show at Bridgestone Arena. 

COUNTRY MUSIC SUPERSTAR:  Jason Aldean

SPECIAL GUEST:  Margaret Durante

PROMOTION DATES:  October 24 - November 6, 2011

EXPERIENCE PROVIDED BY: AMC

ADDITIONAL PARTNERS:  CMA (Country Music Association)

MEDIA PARTNERS: Major market Country radio stations across the U.S., Sirius/XM, AMC, CMA

CONCERT EVENT DATE:  November 8, 2011

MEDIA VALUE: $1 Million + priceless PR like THIS!

ROI: Hell on Wheels was the second highest rated series premiere in AMC's history! See more from the Hollywood Reporter.