SERVICES
If we can dream it, we can execute it.
All of it! (i.e. one stop shopping.)
It always amazes us when clients are surprised that our creative ideas come with turnkey execution. We don't propose anything that we can't execute flawlessly.
Here are some of our core services:CREATIVE IDEAS
We devote significant time to the brainstorming process and realize that everything worth anything starts with a great idea. This is our core competency.
MUSIC INTEGRATION + POP CULTURE POWER
Pop2Life has developed a very successful concept that in essence turns one high profile event into a priceless, unlimited marketing, promotion and PR opportunity. It's partnership marketing that yields priceless ROI. We call them BEEPs - Branded Entertainment Events + Promotions. The idea? Create a unique consumer experience that can be used across multiple platforms (on channel, radio, online, mobile, experiential) to generate awareness and build excitement for brands and bands. Recently, Pop2Life has worked with artists such as Taylor Swift, Rihanna, Nickelback, Brad Paisley, Katy Perry, Daughtry, Reba McEntire, Kelly Clarkson, Akon, Lily Allen, Carrie Underwood and more, generating millions of dollars in media, marketing and cachet value for each partner involved.
HIGH PROFILE RADIO + TV PROMOTIONS
P2L has unparalleled relationships at the biggest and best radio stations across the country. Top 40, Urban, Hot AC, Alternative, Rock, Country... we know how to generate tangible (and priceless) media value for artists, brands and sponsors with music-centric promotions that drive tune-in.
PARTNERSHIP MARKETING + SPONSOR INTEGRATION
Pop2Life is all about pop culture, so 90% of our clients are entertainment driven. In addition to working with our clients individually, P2L will mix and match our clients and/or secure 3rd party sponsors to create partnership-marketing opportunities. This helps our clients (1) subsidize costs and (2) raise the overall cache’ value and impact of the promotion or experience.
SOCIAL MEDIA INTEGRATION
How many consumers can we get to like your Facebook page? Who cares. While we believe that social media is an integral part of any promotion, we have a philosophy: Technology is only as good as the ideas that power it. We use social because it can be an extremely powerful tool for the right campaigns, not just to check it off of our TO DO list.
MOBILE MARKETING (TEXT2WIN)
Using our highly scrutinized technology partners, Pop2Life develops all-inclusive campaigns utilizing mobile marketing and text messaging as a simple, quick tool to interact with busy, on-the-go consumers.
LEGAL ADMINISTRATION
We hate this as much as you do, but the good news is we know our s***! P2L handles all legal administration for sweepstakes, contests and events including official rules, affidavits, tax compliance, bonding + registration and year-end 1099.
PRIZE PROCUREMENT
If we had to describe ourselves in one word, it would be RESOURCEFUL. Our team has an uncanny ability to procure all kinds of neat things!
CONTEST WINNER FULFILLMENT
Contest winners are a unique breed, and they are also the most likely to either praise you or slam you. These are passionate, active consumers who you want on your side! Our fulfillment team is amazing and our #1 priority is making sure that contest winners have a great experience. In other words, we know how you'd want your brand represented... and we represent!
EVENT + CONCERT PRODUCTION
Most people have no idea how much work goes into an event. Simply put... Pop2Life just gets it. We are always one step ahead and are lucky to work with some of the best event + concert producers in the world.
SET DESIGN + FABRICATION
We don't just fabricate ideas... we fabricate "things" to make those ideas wowing. From set design to custom designed + built props, our team is badass!
CREATIVE WEB DESIGN + DEVELOPMENT
As a full service agency, Pop2Life employs a dynamic team of web, graphic and environmental designers that make our campaigns truly pop to life. Beyond the fancy software everyone uses to produce promotional assets... our designers' (sometimes insane) imaginations are the lynchpin.
STREET TEAMS/BRAND AMBASSADORS
Event staffing and "brand ambassadors" can be a make or break. These are the people that are representing your brand, your product, your image, your perception. P2L sources the best people possible to ensure that every contact made is a positive one. Period.
