The buzz about Pop2Life...

" For a decade I've been trumpeting the need of labels and radio to join together to create marketing programs for artists focused on selling product..... follow up programs to airplay that "seal the deal" with the audience and arm them with info and incentives to purchase. Drive audience (play the hits!), drive sales (market the hits!). Pop2Life will be a major player!˜
- Jeff Wyatt,
Regional VP - Clear Channel Washington/Baltimore

“Eric understands the goals and needs on both sides of this business. I've known Eric as a respected programmer as well as a top notch promotion man. His creativity and execution from the start is second to none, and his follow through is ALWAYS complete. I cannot wait to see what P2L brings to the table!”
- Jeff Kapugi, Clear Channel Top 40 Brand Manager/OM WFLZ - Tampa

"It is always a pleasure partnering with Eric Murphy on these unique and valuable marketing promotions. He truly understands our needs and what we expect. He has consistently helped us create priceless experiences for our guests, while providing the opportunity to be branded nationally and sometimes globally as a premiere destination for creative experiences. THAT is what makes him the best at what he does! Pop2Life is going to take it to the next level!"
- Michele Wiltshire, Director, Marketing Events & Operations - Atlantis

"Eric Murphy has always recognized that an artists image is built from the ground up,
and it takes more than generic promo tactics. He helps an artist cut through the clutter!"
- Tommy Austin, Program Director - KHFI /Austin

"We’ve always used Eric Murphy and his creative marketing promotions as the example against which all others are judged... turn key promotions that leave a lasting impression on us as well as STAR 94 listeners (consumers)! We’re excited about Pop2Life!”
- Dan Bowen, Program Director - WSTR/Atlanta

“Eric Murphy recognizes that we have to work together for success, and for the future of our industries! I've worked with Eric on several great, creative marketing promotions and never doubted that he had the best interests of my radio station as well as the artist in mind.”
- Tracy Austin, Program Director -104 KRBE/Houston

“Eric’s background in radio and records makes him extremely effective at event marketing and promotions. We did MANY very successful turn key promotions with Eric while he was at RCA Records. His Follow up is second to none, and he always thinks LARGER THAN LIFE!”
- Jon Zellner, VP of Programming - Infinity Broadcasting Kansas City

"I knew years ago that Eric Murphy and his team at RCA were building the future of radio and records co-branding opportunities. Why wouldn't radio take advantage of promotions that give our local listeners unprecedented access to artists and BIGGER THAN LIFE events? In the digital age, it has become critical for an artist to be exposed to as many people as possible as often as possible… to create that CONNECTION. Eric Murphy's promotions do that! And they bring value to everyone involved."
- Chris Edge, Program Director - WNOU/Indianapolis