THIS SIMPLE, BUT INCREDIBLY VALUABLE
....................,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,........p2L PROCESS
,,,,,..............................YIELDS CONSISTANT & POWERFUL RESULTS!

It all starts with our creative brainstorming. (The key to success!)
We use all of our resources to come up with a conceptual idea that works
best for everyone!

Once p2L develops a creative marketing promotion idea, you’ll receive an “official” proposal including comprehensive details of the event, a concise REAL COST budget, and very important timetable. It’s the simultaneous, concentrated, cross-country (or global) exposure that yields the HUGE media value while driving a rigorous awareness campaign.

Once a marketing promotion and budget is approved, p2L will get to work on
securing promotion partners (if necessary).These partners are essential to the overall image and unbeatable value of each event! If no 3rd party promotion partners are involved, Pop2Life works tirelessly to negotiate the best possible prices for EVERYTHING! We don’t make our money by inflating vendor
costs!

P2L provides you with detailed marketing promotion summary sheets. Each sheet lays out what you and your promotion partner (if applicable) are providing and what is expected from each of your participating clients. This summary sheet (which can also be available on-line in our PROMO TOOLS section) includes mandatory copy points, promotion run dates, and a sample written promo as a guideline for the client to use when creating recorded promo spots and/or promotion copy.

p2L writes customized copy for artists and/or celebrities to record for inclusion in each of your client’s recorded promo spots. We’ll produce and mail an edited and customized CD to each participating client (if applicable) and we will post artist liners (mp3’s) in the PROMO TOOLS section of our website for easy access and downloading at your fingertips (password protected).

Remember… p2L is “behind the scenes” working on your behalf. However, we are more than happy to do the “pitching” for you! Or, have YOUR staff present it to create that leverage everyone needs
in today’s competitive environment.

P2L will create all event POP, including any on-site signage, VIP laminates for winners and guests, and additional credentials necessary (using your approved images). We can also make approved images available in the PROMO TOOLS section of our website for your participating clients to use in print advertising, on-line banners, etc. (also password protected)

Once a marketing promotion is complete, p2L takes care of every detail of event execution and fulfillment including winner travel and accommodations (booking and coordination), artist or client travel (if needed), and all on-site and 3rd party logistics. YOU DO NOTHING! Each of your participating clients simply visits the WINNERS section of our website to SUBMIT CONTEST WINNER NAMES.

P2L creates an online prize portfolio for every contest winner, which contains a comprehensive outline of their upcoming experience. Every detail they will need is included to ensure an amazing experience...And it's available IMMEDIATELY! A link is sent directly to contest winners on your behalf. YOU DO NOTHING! Additionally, contest winners cawill receive a VIP packet and detailed promo information in the mail (via FEDEX).

p2L is on site to manage the event and to make sure everyone involved is HAPPY! We deliver seamless execution, impeccable organization, and second-to-none client and customer service.

p2L is available 24/7 during the life of your marketing promotion to address any issues or questions. Just go to the CONTACT section of this site for all of our pertinent info! Simply dial our toll-free number!

Maximize radio exposure and get DJ’s talking about your brand, a new product release, or event date. Create in-store visibility by trading promotion exclusivity for price and positioning. Boost Internet buzz with an integrated on-line promotion using a major Internet portal (AOL, Lycos, MSN, etc.). Use it to build excitement!!! The possibilities are endless…