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- 05/02/12 - Cartoon Network 99 Days of Summer
- 02/16/12 - Showtime Walk of Shamless in Manhattan
- 06/13/11 - Cartoon Network Pops2Life @ Atlantis!
- 06/01/11 - Pop2Life Producing Broadway in Bryant Park 2011
- 01/03/11 - The Allure Of Taylor Swift
- 06/02/10 - Free Broadway For Lunch in New York’s Bryant Park
- 04/13/10 - Biz Bash Picks A Bone With Pop2Life
- 11/19/09 - Rihanna’s Oasis
- 09/19/09 - Pop2Life Makes Waves with Katy Perry’s Pool Party at Fontainebleau Miami Beach
- 05/03/09 - Elvis Duran Group Powered By Pop2Life
- 01/03/09 - Entrepreneur Features Pop2Life
Entrepreneur Features Pop2Life
Magazine recognizes Pop2Life's High School Musical 3 "School Spirit" promotion as one of the "Best Marketing Ideas... Ever."
January 03, 2009 —
Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics.
In a rather unscientific manner, we've gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain why they were so great. Here's a recap along with the lessons that can benefit you and your business.
Best use of social networking to target tweens and teens: High School Musical
After the success of the made-for-TV movies High School Musical and High School Musical 2, Disney teamed up with Pop2Life in what TV Guide called the social network's largest campaign. The promotion included a contest where fans showed school spirit by completing online (MySpace) tasks such as uploading videos, changing profile skins and texting votes for their school.
Lesson: Find the media your audience uses and go there.
Click to see the full article: HERE
