PRESS
- 05/02/12 - Cartoon Network 99 Days of Summer
- 02/16/12 - Showtime Walk of Shamless in Manhattan
- 06/13/11 - Cartoon Network Pops2Life @ Atlantis!
- 06/01/11 - Pop2Life Producing Broadway in Bryant Park 2011
- 01/03/11 - The Allure Of Taylor Swift
- 06/02/10 - Free Broadway For Lunch in New York’s Bryant Park
- 04/13/10 - Biz Bash Picks A Bone With Pop2Life
- 11/19/09 - Rihanna’s Oasis
- 09/19/09 - Pop2Life Makes Waves with Katy Perry’s Pool Party at Fontainebleau Miami Beach
- 05/03/09 - Elvis Duran Group Powered By Pop2Life
- 01/03/09 - Entrepreneur Features Pop2Life
Elvis Duran Group Powered By Pop2Life
Innovative Agency Will Help Build Brand, Engage Audience, And Create Unique Opportunities For Radio Listeners And Advertisers.
May 03, 2009 —
New York, NY – (September 30, 2008) – The Elvis Duran Group, anchored by Elvis Duran’s super successful and newly syndicated radio show, has now partnered with Pop2Life for Creative Marketing, Promotion and PR services. In addition to creating unique promotions and producing franchise events, Pop2Life will help create “money-can’t-buy” experiential opportunities for listeners, affiliates and sponsors. P2L will also help expand the strong brand of Elvis Duran with regional and national marketing campaigns and strategic PR outreach.
“Our goal is to do things differently. It’s that simple,” said Elvis Duran. “Pop2Life has the experience, ideas and connections that will give us the unique ability to combine several different facets of pop culture to create awesome consumer experiences. This partnership will generate invaluable opportunities for our affiliates and advertisers while driving tune-in and building brand loyalty. I could not be more excited!”
Pop2Life President/CEO Eric Murphy added “The goal here is to help The Elvis Duran Group build an entertainment brand that extends beyond the airwaves to connect intimately with consumers. I don’t care what anyone says… radio is still one of the most fun, exciting and effectual mediums in the world! Nothing can replace the real-time, real-life connection that Elvis provides to millions of listeners every week. We are so psyched to be a part of it!”
About The Elvis Duran Group
Headed by New York morning radio personality Elvis Duran, talent agent David Katz and SVP of Programming & Marketing for Z100 (WHTZ) and Clear Channel/New York Tom Poleman, The Elvis Duran Group is a multi-platform company producing content for radio, television and other entertainment mediums, including cable TV, networks, internet portals and other emerging technologies. Currently, Elvis is heard on Z100 in New York, WHYI (Y100)/Miami, WIOQ (Q102)/Philadeplphia and now on WAKS (KISS-FM)/Cleveland. In New York, Elvis is #1 in the highly coveted 18-49 adults demographic [now based on Arbitron’s new PPM ratings methodology]. Elvis’ first syndicated market, Miami, has been a remarkable success. In just 18 months, Elvis has doubled Y100’s morning audience of women 18-34, taking the station from sixth place to first place. www.elvisduran.com
