Cartoon Network Pops2Life @ Atlantis!

Cartoon Network and Atlantis, Paradise Island Partner to Create 60-Days of Summer
Featuring Top-Rated Shows Adventure Time and Hole In The Wall + pop star Jason Derulo

June 13, 2011 —

PARADISE ISLAND, The Bahamas — Cartoon Network will pop 2 life June 18 – Aug. 13, 2011 at Atlantis, Paradise Island, Bahamas, during a first-ever 60-Days of Summer campaign featuring branded elements from the network’s top-rated and award-winning animated series Adventure Time and the outrageously fun and challenging game show, Hole In The Wall. The 60-Days of Summer promotion, which was created, developed and executed by Pop2Life, will culminate with a free live concert for all resort guests on Saturday, July 30th featuring multi-platinum recording artist Jason Derülo, along with themed giveaways.

“With most school-age kids in the U.S. on extended summer breaks, this is the perfect time for Cartoon Network to leap from our screens and reach out to families with a truly remarkable opportunity to enjoy some of their favorite shows and characters ‘up close and personal’,” says Brenda Freeman, chief marketing officer for Cartoon Network. “We selected one of the world’s most popular destinations to partner with us, and together created a fully branded guest experience that families can dive into—pun intended!”

Guests visiting Atlantis during the 60-Days of Summer will be welcomed at check-in with Cartoon Network branded room key cards and key card sleeves along with flexible branded bracelets for children under the age of 16-years-old. In their rooms, guests also will enjoy a Cartoon Network sizzle reel on the Atlantis television network and a daily activity newsletter outlining Cartoon Network events.

“As a leader in family programming, we saw this partnership with Cartoon Network as a natural fit and an exciting added-value we can offer our guests during the summer months,” says George Markantonis, President and Managing Director of Kerzner International, Bahamas. “Atlantis is already a fantasy world come to life and we plan to bring this same magical energy to Cartoon Network—taking the implausible and making it into a vacation experience that the world will never forget.”

Other Cartoon Network branded attractions at Atlantis will include Cartoon Network movies and special episode screenings every Monday, Wednesday and Friday from 2-4 p.m. at the Atlantis theater, including branded popcorn bags available at concessions. Kids of all sizes can treat themselves to a giant Cartoon Network gumball machine dispensing free jawbreakers. Guests will also enjoy photo opportunities in the Atlantis Kids Adventure zone with a variety of Cartoon Network costume characters, including Jake & Finn from Adventure Time, Bugs Bunny and Daffy Duck from The Looney Tunes Show, and Ben Tennyson, star of Cartoon Network’s global animated hit Ben 10: Ultimate Alien.

Atlantis to Spotlight Two Signature Shows: Adventure Time and Hole In The Wall
Beyond the general entertainment activities, Cartoon Network and Atlantis will focus special attention on one of the network’s best-rated and most acclaimed original animated series, Adventure Time, by offering a Saturday morning “Breakfast with Adventure Time” experience from 7-11 a.m. for all families adjacent to the Royal Towers Lobby and the Great Hall of Waters Aquarium. Harkening back to the good old days of Saturday morning cartoon-watching, guests will be invited to come down in their pajamas for a kids’ breakfast buffet hosted within a themed environment depicting the mystical “Land of Ooo.” Adventure Time cartoons will play on monitors within the restaurant area while laptop computers offer a sneak peek at the new “Adventure Time Mix It” online game coming to CartoonNetwork.com. Costumed characters will roam about for photo opportunities, and servers will wear Adventure Time T-shirts and pajama bottoms as they distribute free Adventure Time bandanas to all breakfast guests.

Turning to the afternoon, Cartoon Network and Atlantis will bring to life the hilarious game show Hole In The Wall which will be played outdoors next to Dolphin Cay every afternoon from 4-6 p.m. Resort ambassadors will distribute Hole In The Wall silly bands and Cartoon Network branded popsicles to tempt willing players and their supporters to the activity area. Like the team-participants on the network’s popular Wednesday night series, guests of Atlantis will be encouraged to test their quick response and body-morphing skills in order to fit snugly through moving wall cut-outs in order to avoid being pushed haphazardly into a pool of water. Bragging rights are at stake each day as teams of two pit themselves against each other for top score of the day.

Summer Concert Rocks the Night with Popular Music and Network Stars
Atlantis and Cartoon Network will present a special complimentary concert event at the Atlantis amphitheatre on Saturday night, July 30, featuring rising young music sensations Jason Derülo. Boasting a triple-platinum hit with his debut single, “Whatcha Say,” singer-songwriter/actor/dancer Derülo will perform his hit new single, “Don’t Wanna Go Home” from his a second album “Future History” coming soon. Additional artists from Cartoon Network’s stable of stars are still being confirmed.

To kick-off the concert weekend, Atlantis will ramp up the branded experience with weekend electronic gaming challenges featuring top Ben 10 titles played a 22-foot floor-to-ceiling Gaming Tree and private cabanas stocked with state-of-the-art technology including the newly launched Microsoft flagship motion sensor product Kinect for Xbox 360 at the new state-of-the-art $11 million teen club CRUSH. Families will also enjoy the 8,000 square-foot state-of-the-art kids’ club for resort guests ages 3-12. The programming at AKA allows kids to choose their own adventure at AKA, with staff Adventure Guides available to help with culinary lessons, interactive electronic art, theater and outdoor play, according to each child’s interests.

Sweepstakes Program Offers Families Trips for Four to Atlantis
To launch Cartoon Network’s 60-Days of Summer at Atlantis, the network will sponsor three different sweepstakes for families of four to Atlantis. An on-air promotional spot running June 11-19 on Cartoon Network will direct viewers to look for and respond to a call-in number that will appear onscreen starting at 8 p.m. (ET/PT) for two resort prize package giveaways both on Monday, June 20, and on Wednesday, June 22. Cartoon Network’s sister entertainment channel TBS also will run an on-air call-in sweepstakes. The promotion will appear on-air from June 20-23 with a chance to call-in and win on June 24 between 11:30 a.m. and 12:30 p.m. (ET/PT). And Time Warner’s weekly consumer magazine People en Español will run a digital sweepstakes online for a family of four to be chosen around Friday, July 15.

Radio giveaways will also be employed to bring 30 families to Atlantis over the July 30th weekend. Various radio programs will award 30 weekend trips for four so that families can enjoy the one-time music concert that night.

“Cartoon Network at Atlantis” will be produced by Pop2Life, a full service event marketing agency specializing in leveraging the power of pop culture to spark imagination, form powerful connections, build tremendous buzz, and ultimately drive brand awareness.

About Atlantis, Paradise Island resort, The Bahamas
Atlantis, Paradise Island is the flagship resort of Kerzner International, a leading international developer and operator of destination resorts, casinos and luxury hotels. This unique, ocean-themed destination is located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 141-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Atlantis is home to Aquaventure, a non-stop water experience consisting of thrilling water slides, a mile-long river ride with high intensity rapids and wave surges, and never-before-seen special effects. Dolphin Cay, the resort’s interaction and education center, was created with the goal of enlightening visitors about the wonders of these remarkable ocean inhabitants. The Cove Atlantis, a 600-room resort, features oversized rooms with a step down living space, spectacular designs by acclaimed interior architects Jeffrey Beers and David Rockwell, unprecedented services and amenities, private all-adult and family pools, lavish cabanas and breathtaking views of the ocean. Atlantis is also known as THE culinary destination in The Caribbean with a collection of restaurants from world-renowned chefs including Nobu Matsuhisa, Jean-Georges Vongerichten and Bobby Flay. The resort boasts an impressive collection of luxury boutiques and shops, and the largest casino, conference center, meeting and convention facilities in The Caribbean.

About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action comedy programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.