Eric Murphy Featured in Promo Magazine
Posted Apr 20, 2011 05:11PM
Pop2Life’s CEO Eric Murphy was honored to write an article for the prestigious Promo Magazine on “Capitalizing On The Power of Pop Culture.” In the article, he writes, “Pop culture, by historical definition, includes the many beliefs and practices that make up a society ... from the food we eat to how we style our hair. But today, pop culture is something that people want to be a part of, generally something they deem as being “cool.” Pop culture has an undeniable attraction. It connects people. It makes them feel like they belong. So how can your brand capitalize on the power of pop culture? It’s a simple answer: Attach yourself to it.”
Eric founded Pop2Life in 2003, and the company has been a joy for him to grow.
To read the full article, go to:
http://promomagazine.com/news/capitalizing-pop-culture-1007/
Anonymous writes:
Your article was extremely insightful. Thanks for putting it out there!
Jamie R. writes:
Congratulations Eric! What an inspiring article.