Eric Murphy talks about
his experience, his philosophy,
and his company

I've spent sixteen years in radio and records, most recently as Vice President of National Promotion and Marketing at RCA, where I began developing powerful, concentrated, “turn-key” marketing promotions. Prior to my seven years at RCA, I spent nine years in radio, with stints in Programming, Music and Promotions. I have had the privilege of working at some of the best radio stations in the country including Z100/New York (P/T Air Talent), KKRZ/Portland (APD,MD Afternoon Drive Air Talent), WENZ/Cleveland (APD/MD Evening Air Talent), WAEB/Allentown (APD/MD, Afternoon Drive Air Talent), and KKSS/Albuquerque (Evening Air Talent). I’ve learned from some of the best minds in the business.

"I have always strived to do things better, different, with vision, and with a passion that comes naturally from inside me."

Starting this company has been a dream of mine, but I (like anyone) was worried about the risks involved in leaving the comfort of a solid corporation to embark on a whole new venture. However, I came across something that gave me major motivation. It was a s peech given by Coca Cola COO Steven J Heyer, at a “Madison + Vine” conference in Beverly Hills this past February (2003). I am posting the entire speech HERE, as it is WELL WORTH a read (or ten). To paraphrase, Steven talks about the importance of creating connections with consumers, eliciting emotion, and generating excitement for your brand (your artist, your product). And THAT is what Pop2Life is all about!

It’s IDEA driven marketing for consumers with “ever changing tastes and fleeting loyalties,”a consumer with “fickle tendencies, [and] an explosion of choice.”

Steven spoke of the need to “exchange value to create value” with an end result that is priceless! And finally, he wrapped it up with something that I KNOW everyone
can relate to in today’s economy. “People are always saying that this medium or that medium is in decay, declining, going away. No medium goes away; it’s role changes. That’s all. And as media fragmentation continues… and as new choices continue to emerge and technology leaps out ahead of consumers’ wishes to change the way they behave… it’s incumbent upon us all – advertisers, marketers, creators of content and culture, everyone in this game – to THINK! And to think differently about how we’ll connect with consumers.” With that in mind, let Pop2Life help you connect TODAY!