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Hello.


Pop2Life is a dynamic marketing + music agency.  We 'go beyond' to help BOLD brands create meaningful engagement with consumers [the fans!]

SCROLL DOWN TO SEE HOW.

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Hello.


Pop2Life is a dynamic marketing + music agency.  We 'go beyond' to help BOLD brands create meaningful engagement with consumers [the fans!]

SCROLL DOWN TO SEE HOW.

Everyone likes to have fun and to be a part of something bigger than themselves.
— Sir Richard Branson
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SOCIAL EXPERIENCES


Giving consumers the real “sense-able” experience of your brand
produces a powerful, emotional connection.

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SOCIAL EXPERIENCES


Giving consumers the real “sense-able” experience of your brand
produces a powerful, emotional connection.

Traditional advertising is suffering, as consumers find ways to circumvent it, so “advertising” that is entertaining and experiential (aka engaging + emotional) is crucial. The bottom line? Engaging consumers is critical to building a passionate fan base for any product or brand. We believe that social experiences (both "live" and digital) create more than just a basic impression. Engagement creates a meaningful connection.
 

A FEW RECENT SOCIAL EXPERIENCES:

SantaHQPentatonix

HGTV presents 
Santa HQ

HGTV tapped Pop2Life to re-imagine the classic Santa photo mall setup & created a totally interactive holiday experience for 10 Macerich Mall properties across the country.  The experience features a hilarious “Naughty Or Nice Meter”, a custom programmed “Elfie” video experience, & a mind blowing augmented reality workshop [viewed using our custom “Elf-ray Vision”].

 
FoodNetworkChopped

CHOPPED PRICELESS
EXPERIENCE

FOOD NETWORK + Mastercard tapped Pop2Life to give CHOPPED fans the ultimate priceless experience with some of today's hottest new chefs in New York, LA, Chicago and Miami.

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AMC The Walking Dead Terminus 

Pop2Life created a once-in-a-lifetime experience for die hard fans of AMC’s THE WALKING DEAD to commemorate the premiere of the hugely popular show’s 5th season. 

 
HGTVHolidayHouse

HGTV HOLIDAY HOUSE

Designed and built by the Pop2Life creative team, the HGTV Holiday House gave fans 4 weeks of experiences to feed their HOUSE HUNTERS addiction, and more!

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Cartoon Network
@ Atlantis

A summer long CARTOON NETWORK program at ATLANTIS PARADISE ISLAND has turned into a wildly successful strategic partnership between the two brands.  Produced and managed by Pop2Life, the  [now annual] 90-day activation features multiple experiences and resort-wide brand integration.

 
Constantine

NBC CONSTANTINE AT COMIC CON

Pop2Life brought Constantine to life at San Diego's Comic Con, giving fans the opportunity to dive into the NBCshow via meeting the cast, giveaways, and a 4D Immersive Dome Theater.

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BEEPS


With access to the hottest pop culture brands in the world, 
our BEEPS (Branded Entertainment Events + Promotions) make some serious noise!

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BEEPS


With access to the hottest pop culture brands in the world, 
our BEEPS (Branded Entertainment Events + Promotions) make some serious noise!

What's a BEEP?

Branded Entertainment, Events + Promotions

BEEPs use the collective cache' value, power and reach of a major artist or band to connect and activate a highly targeted, pop culture savvy consumer.

BEEPs can be activated online, tapping directly into the artist/band’s active (and often rabid) fanbase via social media, artist or band portals [official website, fan club, Facebook/Twitter], music + celebrity blogs, etc.

BEEPs can be activated across the biggest and best radio stations across the country via hundreds of live mentions, recorded promos and contesting, integrated into the programming & content of participating radio stations.

BEEPs are exciting, entertaining + engaging, giving lucky consumers a shot to experience something money can’t buy.

BEEPs create a high impact PR event.
 

A FEW RECENT BEEPS:

Darius

hgtv brings the heart of country to the lodge

For the fourth year in a row, HGTV and P2L teamed up to bring some of the hottest country artists, including DARIUS RUCKER, ZAC BROWN BAND & more to the HGTV Lodge during CMA Fest - a must-see during the warm weekend in Nashville! 

 
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BRANTLEY GILBERT KICKS OFF HELL ON WHEELS

With the new season launch of AMC's killer show, HELL ON WHEELS, P2L + AMC brought in absolutely epic BRANTLEY GILBERT to perform in an intimate space with some of his biggest fans.

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hgtv + direct tv join forces for pre-super bowl #superfanfest

Mud and rain couldn't stop Pop2Life and HGTV from bringing the rock to Phoenix, orchestrating a three day "Super Fan Festival" featuring CALVIN HARRIS, YOUNG THE GIANT, ZAC BROWN BAND and more to kick off Super Bowl XLIX!

 
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HGTV #LOVEMUSIC LODGE WOWS COUNTRY MUSIC FANS

One of the highlights at the massive CMA FEST in Nashville every June, the P2L team builds this awesome lodge from the ground up in just 4 days and hosts 20+ performances and other HGTV branded events.

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MUSIC & FOOD UNITE AT FOOD NETWORK IN CONCERT

2015 EVENT MARKETER SILVER EX AWARD: BEST PROPRIETARY PROPERTY!
Pop2Life headed to Chicago's Ravinia Festival for the first FOOD NETWORK IN CONCERT, bringing seven Food Network chefs and four national music acts (including Grammy-winning JOHN MAYER) to bring music and food together in the most epic way possible.

 
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COuntrY stays strong during labor day weekend at atlantis

What better way to enjoy the beauty of Atlantis than by hanging out with some of Nashville's most famous writers during CMA'S SONGWRITER SERIES or at the "Paradise Lawn", full of hammocks, and shade. The three-day festival cumulated with evening shows featuring RASCAL FLATTSTHE BAND PERRY, and more!

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STUNTS


A local spectacle or simultaneous multi-city awes... 
our team of nationwide production managers can (and do) pull off the impossible.

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STUNTS


A local spectacle or simultaneous multi-city awes... 
our team of nationwide production managers can (and do) pull off the impossible.

There’s a time and a place for everything.  We like to challenge that premise.

Nowadays there are so many outlets to generate awareness and build genuine, organic buzz with a great [creative] stunt. Technology, the internet, and social media specifically, have given us the ability to spread the word faster and with more authenticity. Sure, we love the traditional press hits, but a great stunt also turns real-life consumers into an army of trusted brand ambassadors as they share it with friends via tweets, posts, blogs or texts.
 

A FEW RECENT STUNTS:

POWER

Starz's power on wheels

P2L brought the cast of STARZ's POWER to the streets of Manhattan, via one of the city's most notable vehicles - the double decker bus. 50 Cent, who produces the show, even made an appearance to say hey to fans and throw some swag out to the crowd from atop the bus! 

 

LOS ANGELES FORUM
RE-LAUNCH

This was one of the biggest feats in the history of Pop2Life.  The world's largest vinyl [Eagles] record spinning atop the LOS ANGELES FORUM to announce it's triumphant return as Southern California's premiere music arena.  #crazy

MadMen

the draper bench: the most instagramable bench in NYC

To commemorate the seventh and, sadly for us all, final season of MAD MEN, AMC + Pop2Life unveiled "The Draper Bench", a reproduction of the iconic last scene of Mad Men's opening credits, outside of the Time-Life Building in Manhattan (where the fictional drama takes place).

 
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THE WALKING DEAD BROUGHT TO LIFE

AMC tasked Pop2Life to design something killer for the Season 5 premiere of THE WALKING DEAD, so P2L designed a larger than life zombie (or "walker" as they call it in the show) hand in both Los Angeles and New York City's Times Square, with one finger falling off for each less day until the premiere.

 

TheLibrarians

THE LIBRARIANS ON THE MOVE WITH CUSTOM
BOOKMOBILE

Celebrating the launch of TNT's newest series, THE LIBRARIANS, P2L created a bookmobile on wheels, featuring a creepily accurate tarot card reader, props from the show, and a DIY hot chocolate bar!

 
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KENNEDY NEWSSTANDS

2014 PROMAX GOLD AWARDS: SPECIAL PROJECT AWARD + DESIGN DISPLAY!
To generate buzz and drive tune-in to NAT GEO's television movie "Killing Kennedy", P2L brought New Yorkers back to the 1960's with intricately designed retro newsstands.

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SWEEPS + FULFILLMENT


From expert legal administration to flawless fulfillment, 
our exciting contests + sweepstakes are super engaging and totally turnkey.

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SWEEPS + FULFILLMENT


From expert legal administration to flawless fulfillment, 
our exciting contests + sweepstakes are super engaging and totally turnkey.

Your brand, causing a frenzy.  The original viral tool.

P2L is a one stop shop for sweeps, contests and travel fulfillment services. Our dynamic team handles all aspects including concept, execution (on air, on-line, in store), legal administration, microsite design + development, data collection, prize sourcing + expert fulfillment.

We've built a custom, cloud-based digital fulfillment platform called Promo2ooLs making it possible to easily manage ten people or ten thousand people for any type of event.  From custom branded digital invitations to legal administration; travel fulfillment to itineraries, everything is simple, efficient and detailed.  The system also allows us to keep track of multiple "experiences" and "experience packages" to ensure nothing is over committed.

Let us help you manage your sweeps and/or fulfillment services.  Contact Sasha Milner for more info!


A FEW OF OUR SWEEPS + FULFILLMENT CLIENTS

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iHeartRadio

Pop2Life is the exclusive sweeps + sponsor fulfillment partner for all iHeart Radio events including the annual iHR Country Festival, iHR Ultimate Pool Party and the already legendary iHR Music Festival.

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AMC

One of today's most watched cable networks, AMC utilizes P2L's expert sweeps + fulfillment team to handle promotions surrounding iconic shows like The Walking Dead, Breaking Bad, Mad Men and Hell On Wheels.

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MTV Networks

MTV was Pop2Life's very first client (over 10 years ago)!  Fast forward to today:  Our team works with multiple MTV Networks channels including MTV, MTV2, Spike, Comedy Central, Nickelodeon + more.

TAKE A PHOTO TOUR OF SOME OF OUR FAVORITE PAST PROJECTS