speakers images.jpg
segkaham1ow-q3hw7rfs6ehzmuywlnnhueahs-tlpue,mphkf6kwjcdt4oqmfkwmajttcllulpuubpkzla5vyaw.jpg
i-mgfTLvN-X2.jpg
EK_WEB_Slide_4.jpg
GettyImages-31.jpg
speakers images.jpg

Hello.


Pop2Life is an experiential marketing + music agency that specializes in
branded entertainment, social experiences, stunts + unique promotions that "go beyond."

SCROLL DOWN TO SEE WHAT WE DO.

SCROLL DOWN

Hello.


Pop2Life is an experiential marketing + music agency that specializes in
branded entertainment, social experiences, stunts + unique promotions that "go beyond."

SCROLL DOWN TO SEE WHAT WE DO.

Everyone likes to have fun and to be a part of something bigger than themselves.
— Sir Richard Branson
segkaham1ow-q3hw7rfs6ehzmuywlnnhueahs-tlpue,mphkf6kwjcdt4oqmfkwmajttcllulpuubpkzla5vyaw.jpg

SOCIAL EXPERIENCES


Giving consumers the real “sense-able” experience of your brand
produces a powerful, emotional connection.

SCROLL DOWN

SOCIAL EXPERIENCES


Giving consumers the real “sense-able” experience of your brand
produces a powerful, emotional connection.

Traditional advertising is suffering, as consumers find ways to circumvent it, so “advertising” that is entertaining and experiential (aka engaging + emotional) is crucial. The bottom line? Engaging consumers is critical to building a passionate fan base for any product or brand. We believe that social experiences (both "live" and digital) create more than just a basic impression. Engagement creates a meaningful connection.
 

A FEW RECENT SOCIAL EXPERIENCES:

FN Chopped

Chopped Priceless
Experience

FOOD NETWORK + Mastercard tapped Pop2Life to give CHOPPED fans the ultimate priceless experience with some of today's hottest new chefs in New York, LA, Chicago and Miami.

IMG_4064.jpg

HGTV Holiday House

Designed and built by the Pop2Life creative team, the HGTV Holiday House gave fans 4 weeks of experiences to feed their HOUSE HUNTERS addiction, and more!



TAKE A PHOTO TOUR OF SOME OF OUR FAVORITE PAST PROJECTS

CN Obstacle Course.jpg

Cartoon Network
@ Atlantis

A summer long CARTOON NETWORK program at ATLANTIS PARADISE ISLAND has turned into a wildly successful strategic partnership between the two brands.  Produced and managed by Pop2Life, the  [now annual] 90-day activation features multiple experiences and resort-wide brand integration.

i-mgfTLvN-X2.jpg

BEEPS


With access to the hottest pop culture brands in the world, 
our BEEPS (Branded Entertainment Events + Promotions) make some serious noise!

SCROLL DOWN

BEEPS


With access to the hottest pop culture brands in the world, 
our BEEPS (Branded Entertainment Events + Promotions) make some serious noise!

What's a BEEP?

Branded Entertainment, Events + Promotions

BEEPs use the collective cache' value, power and reach of a major artist or band to connect and activate a highly targeted, pop culture savvy consumer.

BEEPs can be activated online, tapping directly into the artist/band’s active (and often rabid) fanbase via social media, artist or band portals [official website, fan club, Facebook/Twitter], music + celebrity blogs, etc.

BEEPs can be activated across the biggest and best radio stations across the country via hundreds of live mentions, recorded promos and contesting, integrated into the programming & content of participating radio stations.

BEEPs are exciting, entertaining + engaging, giving lucky consumers a shot to experience something money can’t buy.

BEEPs create a high impact PR event.
 

A FEW RECENT BEEPS:

Luke Bryan

Luke Bryan digs
Hell On Wheels

To celebrate the launch of AMC's epic western HELL ON WHEELS, P2L teamed up AMC + country superstar LUKE BRYAN (who happened to have a new record coming out. Hmmmm.)

HGTV Lodge.jpg

HGTV #lovemusic Lodge Wows Country Music Fans

One of the highlights at the massive CMA FEST in Nashville every June, the P2L team builds this awesome lodge from the ground up in just 4 days and hosts 20+ performances and other HGTV branded events.

Buble Image

Bublé Woos Fans
at Atlantis

Pop2Life helped MICHAEL BUBLÉ promote a new single + album with a major worldwide promotion culminating in an unforgettable performance at ATLANTIS, PARADISE ISLAND.

TAKE A PHOTO TOUR OF SOME OF OUR FAVORITE PAST PROJECTS

EK_WEB_Slide_4.jpg

STUNTS


A local spectacle or simultaneous multi-city awes... 
our team of nationwide production managers can (and do) pull off the impossible.

SCROLL DOWN

STUNTS


A local spectacle or simultaneous multi-city awes... 
our team of nationwide production managers can (and do) pull off the impossible.

There’s a time and a place for everything.  We like to challenge that premise.

Nowadays there are so many outlets to generate awareness and build genuine, organic buzz with a great [creative] stunt. Technology, the internet, and social media specifically, have given us the ability to spread the word faster and with more authenticity. Sure, we love the traditional press hits, but a great stunt also turns real-life consumers into an army of trusted brand ambassadors as they share it with friends via tweets, posts, blogs or texts.
 

A FEW RECENT STUNTS:

Los Angeles Forum Re-Launch

This was one of the biggest feats in the history of Pop2Life.  The world's largest vinyl [Eagles] record spinning atop the LOS ANGELES FORUM to announce it's triumphant return as Southern California's premiere music arena.  #crazy

Kennedy Newsstands

To generate buzz and drive tune-in to NAT GEO's television movie "KIlling Kennedy", P2L brought New Yorkers back to the 1960's with intricately designed retro newsstands.

Ink Master Street Stunt

SPIKE TV inked Pop2Life to create the ultimate INK MASTER experience on the streets of NYC.  This was some serious tattoo artistry!



TAKE A PHOTO TOUR OF SOME OF OUR FAVORITE PAST PROJECTS

GettyImages-31.jpg

SWEEPS + FULFILLMENT


From expert legal administration to flawless fulfillment, 
our exciting contests + sweepstakes are super engaging and totally turnkey.

SCROLL DOWN

SWEEPS + FULFILLMENT


From expert legal administration to flawless fulfillment, 
our exciting contests + sweepstakes are super engaging and totally turnkey.

Your brand, causing a frenzy.  The original viral tool.

P2L is a one stop shop for sweeps, contests and travel fulfillment services. Our dynamic team handles all aspects including concept, execution (on air, on-line, in store), legal administration, microsite design + development, data collection, prize sourcing + expert fulfillment.

We've built a custom, cloud-based digital fulfillment platform called Promo2ooLs making it possible to easily manage ten people or ten thousand people for any type of event.  From custom branded digital invitations to legal administration; travel fulfillment to itineraries, everything is simple, efficient and detailed.  The system also allows us to keep track of multiple "experiences" and "experience packages" to ensure nothing is over committed.

Let us help you manage your sweeps and/or fulfillment services.  Contact Sasha Milner for more info!


A FEW OF OUR SWEEPS + FULFILLMENT CLIENTS

iHRMF image.jpg

iHeartRadio

Pop2Life is the exclusive sweeps + sponsor fulfillment partner for all iHeart Radio events including the annual iHR Country Festival, iHR Ultimate Pool Party and the already legendary iHR Music Festival.

AMC Breaking Bad.jpg

AMC

One of today's most watched cable networks, AMC utilizes P2L's expert sweeps + fulfillment team to handle promotions surrounding iconic shows like The Walking Dead, Breaking Bad, Mad Men and Hell On Wheels.

MTV Moonman.jpg

MTV Networks

MTV was Pop2Life's very first client (over 10 years ago)!  Fast forward to today:  Our team works with multiple MTV Networks channels including MTV, MTV2, Spike, Comedy Central, Nickelodeon + more.

TAKE A PHOTO TOUR OF SOME OF OUR FAVORITE PAST PROJECTS